Hair Ties · PH
Functional Sport & High-Elasticity Hair Ties
- There is a consistent demand for highly functional hair ties that offer a strong, secure hold. - These include basic, no-damage elastic bands and telephone coil hair ties that prevent tangles and leave no kinks. - These hair ties are essential for keeping hair off the face and neck during workouts or on hot and humid days.
Trend signal
Functional hair ties are gaining significant traction, driven by practical needs in hot climates and the athleisure trend, with a key video reaching over 25,000 views on Instagram.
Observed price range
USD 0–0
Brands in this theme
TIY, Scunci, Lululemon
Why it is trending
- The practicality of these hair ties makes them a staple for a wide range of consumers. - The hot and humid weather necessitates hairstyles that provide comfort and stay in place throughout the day. - The rise of athleisure as a fashion trend also contributes to the popularity of sporty and functional hair accessories.