Sourcy

Hair Ties · BR

Scarf Scrunchie Hair Ties

- This trend merges the functionality of a scrunchie with the elegance of a silk scarf. - These hair ties feature a standard scrunchie with two long, flowing tails attached, mimicking a scarf tied around a ponytail. - They come in a variety of prints and solid, vibrant colors, offering a sophisticated and versatile way to style hair.

Trend signal

The Scarf Scrunchie Hair Ties are emerging as a breakout trend, driven by strong consumer interest evidenced by over 100,000 views on a single video and a practical, chic design that resonates with hair health concerns.

Observed price range

BRL 5.9–55.99

Brands in this theme

Piuka, Olivia Headbands, Ziovara

Why it is trending

- This 2-in-1 accessory offers the practicality of a hair tie while providing the chic, effortless look of a hair scarf without the hassle of tying it perfectly. - The use of satin is on-trend, valued for being gentle on hair and reducing frizz. - This is a significant plus in Brazil's humid climate.