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30
$27
17

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3
$33
7

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9
$40
10

13.0K
25
$38
15

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88
$34
14
Bath Salts represent a high-growth category in the Australian wellness market, driven by consumer demand for at-home spa experiences, therapeutic relief, and premium gifting options. The market is clearly segmented into two primary opportunities: a value-driven therapeutic line focused on muscle recovery and a premium, sensory-focused line centered on luxury and presentation. The value segment thrives on high-purity ingredients like Epsom Salt, offered in large, economical packaging. This creates an opportunity for brands to adopt a bath salt wholesale model, leveraging volume to offer competitive pricing. The premium segment commands a higher price through sophisticated mineral blends like Himalayan Pink and Dead Sea salts, pure essential oils, botanical infusions, and elegant, gift-worthy packaging. Across all segments, consumers demand fast-dissolving formulas, authentic scents, and clean, natural ingredients, presenting a clear path for brands to quickly source products that meet these well-defined needs.
The market data and sourcing advantages that make this trend worth pursuing.
Typical range
$5.35–$25.99
Typical range
$27.46–$60.00
132K views • 9% engagement
Strong organic resonance
53 suppliers
MOQ flexibility & scale options
High-margin candidate for boutique retail.
Premium Suede Backpack
High-margin candidate for boutique retail.
Top-selling entry-level SKU on Amazon.
Supplier Examples
Supplier 1
MOQ 100 • 5+ yrs
Supplier 2
MOQ 100 • 5+ yrs
Supplier 3
MOQ 100 • 5+ yrs
Supplier 4
MOQ 100 • 5+ yrs
Supplier 5
MOQ 100 • 5+ yrs
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Minimum order quantities vary by supplier tier and product complexity. Value segment suppliers typically require 500-1,000 pieces per style/color, while premium manufacturers may accept 200-300 pieces for higher-value orders. Customization options like private labeling often increase MOQ requirements.
Common materials include cotton, polyester, modal, bamboo viscose, and various blends. Performance variants often incorporate spandex/elastane for stretch, while premium options may use pima cotton or Tencel. Material choice significantly impacts both FOB pricing and end-consumer appeal.
Request product samples before bulk orders, verify supplier certifications (ISO, BSCI, OEKO-TEX), check factory audit reports, and review trade history on B2B platforms. Our verified supplier ratings consider response rates, dispute history, and quality scores from verified transactions.
Standard production lead times range from 25-45 days depending on order complexity and supplier capacity. Rush orders may be possible at premium rates. Add 15-30 days for sea freight shipping to US ports, or 5-7 days for air freight on urgent orders.