Sunscreen · AU
Tinted Multitasking Sunscreens
- These are tinted sunscreens that offer broad-spectrum protection alongside light, evening coverage. - The products act as a 2-in-1, functioning as both a high-SPF sunscreen and a lightweight foundation or BB cream. - Formulations are becoming more sophisticated, with a wider range of flexible shades to match different skin tones and provide a natural, radiant finish.
Trend signal
The Tinted Multitasking Sunscreens trend is a breakout market signal, driven by consumer demand for streamlined beauty routines, evidenced by a TikTok video reaching over 2.4 million views with strong resonance and a significant Instagram presence.
Observed price range
AUD 8.47–69.9
Brands in this theme
La Roche-Posay, Ultra Violette, Bondi Sands
Why it is trending
- This trend caters to the minimalist beauty movement and the desire for a streamlined morning routine. - Consumers appreciate the convenience of a single product that protects their skin from the sun while also perfecting their complexion. - They offer a healthy "glow" without the need for heavy makeup.