Body & Recovery Care · BR
Sunscreen trends
Explore the themes shaping this product market.
Themes
5
Market
BR
Trend observations
53
BR
Mineral & Natural Sunscreen
- There is a growing niche and increasing interest in mineral sunscreens, also known as physical sunscreens. - These formulations use natural mineral filters like zinc oxide and titanium dioxide to create a physical barrier on the skin that reflects UV rays. - Often marketed as a gentler option, they are particularly recommended for sensitive skin, children, and post-procedure use. - Recent technological advancements have led to more elegant formulas that minimize the traditional white cast associated with mineral filters.
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Oily Skin Solutions
- Sunscreens are formulated for oily and acne-prone skin, a significant trend in Brazil's warm and humid climate. - These products are characterized by their lightweight, often gel-cream or fluid textures. - They provide a `toque seco` (dry touch) or matte finish. - Key technologies and ingredients focus on controlling sebum production and shine while preventing clogged pores and breakouts.
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On-The-Go Stick Sunscreen
- The `protetor solar em bastão`, or stick sunscreen, is a major trend in Brazil due to its practicality and ease of use. - This solid format is portable, mess-free, and ideal for quick reapplication throughout the day. - Many stick sunscreens are available in both invisible and tinted versions. - They often feature a lightweight, non-greasy texture that appeals to all skin types.
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Skincare-Hybrid Sunscreen
- This trend involves sunscreens fortified with active ingredients, blurring the line between skincare and sun protection. - These hybrid products offer high SPF protection alongside targeted skin treatments. - Formulations are commonly enriched with antioxidants like Vitamin C and anti-aging components such as hyaluronic acid. - The trend caters to the consumer desire for an efficient, multi-step routine in a single product.
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BR
Tinted & Perfecting Sunscreen
- Functions as a multi-purpose product that combines high sun protection with the benefits of a light foundation. - These products even out skin tone, conceal minor imperfections, and provide an additional barrier against visible light. - This barrier helps protect against conditions like melasma, which visible light is known to contribute to. - Brands are increasingly expanding their shade ranges to cater to the diverse skin tones in Brazil.
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