Consumer Goods · BR

Airfryer trends

The Brazilian market for air fryers in 2026 showcases a significant evolution from basic, single-function devices to sophisticated, all-in-one kitchen solutions. The appliance's reign continues as it solidifies its position as a household staple, driven by consumer demand for greater convenience, versatility, and efficiency. This shift reflects a broader trend towards maximizing kitchen functionality and investing in appliances that can handle a wide array of cooking tasks, moving far beyond simple oil-free frying to become central to daily meal preparation for individuals and families alike. Key trends are centered on increased capacity and multi-functionality. Air Fryer Ovens are gaining prominence, merging the capabilities of a convection oven with the speed of an air fryer, enabling baking, roasting, and dehydrating. Simultaneously, the demand for larger units is pushing the standard capacity to over 5 liters, with family-sized 12-liter models becoming common. Another major innovation is the Dual Basket Airfryer, which allows for cooking two different dishes at once with independent time and temperature controls, revolutionizing meal prep efficiency and catering to diverse family needs. Technological integration and user-centric design are also shaping the market. The emergence of Smart Airfryers with Wi-Fi connectivity allows users to control and monitor their cooking remotely via smartphone apps and voice assistants, aligning with the growing connected home ecosystem in Brazil. Aesthetically, consumers are drawn to enhanced designs featuring transparent viewing windows, sleek digital touch panels, and premium finishes. These improvements in both functionality and form factor indicate that the air fryer is not just a utility item but also a modern lifestyle and design statement in the Brazilian kitchen.

Themes

Market

Trend observations

Dual Basket Airfryer

- These innovative models feature two independent cooking baskets, allowing for two different foods to be cooked simultaneously. - Each basket can be set to a different temperature and cooking time, offering maximum flexibility. - Many include a "sync" function that ensures both baskets finish cooking at the same time, so the entire meal is ready at once. - The total capacity is often large, typically around 8 to 10 liters, split between the two compartments.

Explore →

Enhanced Design Airfryer

- This trend focuses on aesthetic and functional design improvements, such as a transparent viewing window to monitor cooking without opening the basket. - Models often feature sleek digital touch panels and premium finishes like stainless steel or matte black. - Compact and space-efficient designs are also popular, catering to smaller kitchens without sacrificing capacity. - Improved internal components, such as non-stick coatings that are easier to clean, are a key part of the enhanced design.

Explore →

Large Capacity Airfryer

- These air fryers feature a basket or internal capacity typically ranging from 5 to 12 liters, and sometimes even larger. - Designed to cook larger quantities of food in a single batch, making them suitable for families or entertaining guests. - Despite their size, they are designed to ensure even cooking through powerful fans and optimized air circulation technology. - Models often include high wattage for faster pre-heating and cooking times.

Explore →

Oven Functionality Airfryer

- These are hybrid models that combine the rapid air circulation of an air fryer with the functionalities of a traditional oven. - They offer multiple cooking modes, including baking, roasting, grilling, and dehydrating, in addition to frying. - Often larger in size, they feature racks and trays similar to a mini-oven, allowing for the preparation of more complex meals like whole chickens or cakes. - Many come with a transparent door and internal light for easy monitoring of the cooking process.

Explore →

Smart Airfryer

- These air fryers are equipped with Wi-Fi connectivity, allowing them to be controlled remotely through a smartphone app. - Users can start, stop, and monitor cooking progress from anywhere, and receive notifications when their food is ready. - Many models are compatible with voice assistants like Alexa, enabling hands-free operation. - The companion apps often provide a wide range of recipes that can be sent directly to the air fryer, which then sets the appropriate time and temperature automatically.

Explore →