Skincare · PH
Brightening And "Glass Skin" Skincare
- This trend focuses on achieving a luminous, clear, and intensely hydrated complexion, often referred to as "glass skin." - It involves using products that focus on brightening and evening out skin tone. - Key products include essences, serums, and moisturizers containing ingredients like vitamin C, niacinamide, and natural extracts. - The goal is to achieve a naturally radiant and healthy-looking glow from within.
Trend signal
The "glass skin" and brightening skincare trend is demonstrating significant market demand and audience expansion, with a single video reaching nearly half a million views, far exceeding the creator's follower base and validating strong cross-platform interest driven by K-beauty influence.
Observed price range
PHP 4–550
Brands in this theme
Luxe Organix, Belo, Happy Skin
Why it is trending
- The influence of K-beauty trends continues to be a significant driver in the Philippine market, with the "glass skin" aesthetic being highly coveted. - There is a strong cultural desire for fair and radiant skin, which fuels the demand for brightening and whitening products. - Social media influencers and celebrities further popularize this trend by sharing their routines for achieving a flawless, glowing complexion.