Skincare · BR
Minimalist Routines Skincare
- The minimalist routine, or "skinimalismo," is a trend focused on simplifying skincare to a few essential, high-quality steps. - Instead of elaborate, multi-product regimens, this approach champions the use of multifunctional products. - These products cleanse, treat, hydrate, and protect simultaneously. - Key products often include a gentle cleanser, a potent serum, a lightweight moisturizer, and a broad-spectrum sunscreen.
Trend signal
Minimalist skincare routines are resonating strongly with Brazilian consumers seeking practical, time-saving, and effective solutions, as evidenced by a single video reaching over 34,000 views on Instagram.
Observed price range
BRL 18.49–160.92
Brands in this theme
Sallve, Biossance, Adcos
Why it is trending
- This trend is a reaction to the overwhelming complexity of past skincare fads, such as the 10-step Korean routine. - Consumers are seeking practical, time-saving, and cost-effective solutions that deliver visible results. - A simpler routine can deliver results without causing irritation from product overload. - There is also a growing awareness that a simpler routine can be more sustainable and just as effective.