Protein Powder · BR
Plant-Based Protein Powder
- The plant-based protein powder segment offers alternatives to traditional dairy-based whey. - These products are typically formulated from sources like peas, rice, soy, and sometimes hemp or peanuts. - Brands are focusing on creating complete amino acid profiles by blending different plant proteins to ensure they are effective for muscle repair and growth. - Many are also clean label, free of gluten, lactose, and artificial additives, catering to health-conscious consumers.
Trend signal
The Plant-Based Protein Powder trend is demonstrating significant cross-platform momentum, with videos achieving breakout reach of over 223K views on TikTok and 141K views on Instagram, driven by growing health, environmental, and dietary needs.
Observed price range
BRL 25.9–377.93
Brands in this theme
Atlhetica Nutrition, Nutrify, DUX Nutrition
Why it is trending
- This trend is fueled by a growing number of vegans, vegetarians, and flexitarians, as well as consumers with lactose intolerance. - There is an increasing awareness of the environmental impact of animal products, leading consumers to seek more sustainable options. - The perception of plant-based products as being healthier and easier to digest is another significant driver.