Body Scrub · BR
Natural & Botanical Scrubs
- This theme highlights the demand for body scrubs formulated with natural and plant-based ingredients. - Consumers are drawn to products with clean, simple formulations, often inspired by DIY recipes. - Common exfoliants include sugar, salt, coffee grounds, and fruit seeds like apricot. - These are often combined with botanical extracts known for their skin-soothing and antioxidant properties, such as calendula, chamomile, and açaí.
Trend signal
The Natural & Botanical Scrubs trend is gaining significant traction, driven by consumer demand for gentler, safer, and sustainable personal care options that align with wellness and clean beauty movements.
Observed price range
BRL 11.99–116.49
Brands in this theme
Granado, Natura, Sallve
Why it is trending
- There is a growing consumer awareness around ingredients in personal care products, leading to a preference for natural and sustainable options. - The perception is that natural ingredients are gentler and safer for the skin. - This trend aligns with a broader movement towards wellness and clean beauty. - Many consumers enjoy the "back-to-basics" and artisanal feel of these products.