Body & Recovery Care · BR
Body Scrub trends
As the Brazilian market heads into the summer of 2026, the trend for trending body scrubs is centered on a holistic and sensorial experience that combines effective exfoliation with intense skin nourishment. Consumers are increasingly seeking products that offer more than just the removal of dead skin cells; they desire a complete "skinification" of their body care routine, treating the body with the same care as the face. This has led to a rise in popularity for scrubs with hybrid functionalities, such as those that combine physical and chemical exfoliation or offer hydrating and brightening benefits. There is a strong preference for formulas rich in natural and nourishing ingredients like shea butter, natural oils (coconut, almond, grape seed), and fruit extracts, which leave the skin feeling soft, hydrated, and radiant. The sensory aspect of the product, including rich textures and pleasant fragrances from tropical fruits and soothing botanicals, is a significant factor in purchasing decisions. Furthermore, sustainability and conscious consumerism are influencing trends, with a growing demand for vegan, cruelty-free, and natural products, including a continued interest in DIY-inspired formulations.
Themes
5
Market
BR
Trend observations
53
BR
Brightening & Uniforming Scrubs
- This category of body scrubs is formulated to address uneven skin tone, dark spots, and achieve a more radiant complexion. - These products often incorporate a combination of physical exfoliants and chemical exfoliants like fruit acids (AHAs) or enzymes. - Ingredients such as rosehip, known for its clarifying properties, and enzymes from fruits like papaya and pineapple are popular in these formulations.
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Hydrating & Nourishing Scrubs
- This trend focuses on body scrubs formulated with deeply moisturizing and nourishing ingredients. - The primary goal is to exfoliate while simultaneously providing intense hydration, leaving the skin soft, supple, and luminous. - These scrubs often feature a creamy texture and are rich in butters like shea, and oils such as coconut, almond, and grape seed. - They are designed to combat the dryness often associated with exfoliation, making them ideal for preparing the skin for sun exposure.
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Natural & Botanical Scrubs
- This theme highlights the demand for body scrubs formulated with natural and plant-based ingredients. - Consumers are drawn to products with clean, simple formulations, often inspired by DIY recipes. - Common exfoliants include sugar, salt, coffee grounds, and fruit seeds like apricot. - These are often combined with botanical extracts known for their skin-soothing and antioxidant properties, such as calendula, chamomile, and açaí.
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Pre-Depilation & Ingrown Hair Scrubs
- This theme includes trending body scrubs specifically designed for use before hair removal. - They are also formulated to prevent and treat ingrown hairs (folliculitis). - These scrubs typically have a medium to strong abrasion level to effectively remove dead skin cells. - Formulations often include ingredients with anti-inflammatory and antiseptic properties to soothe the skin.
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BR
Sensorial Experience Scrubs
- This trend emphasizes the experiential aspect of using a body scrub, focusing on texture and fragrance to create a spa-like ritual at home. - These scrubs feature unique and pleasant textures, from thick, rich sugar pastes to refreshing gels. - Fragrance plays a key role, with a preference for scents derived from tropical and exotic fruits like passion fruit, mango, and watermelon. - Calming scents like lavender are also popular choices.
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