Cleanser · AU
Gentle Exfoliating Cleanser
- Gentle exfoliating cleansers offer a way to achieve a brighter, smoother complexion without causing irritation. - Instead of abrasive physical scrubs, these cleansers utilize mild chemical exfoliants like Polyhydroxy Acids (PHAs), fruit enzymes, and low concentrations of AHAs. - Many also incorporate soothing and hydrating ingredients like niacinamide and jojoba esters to ensure the skin remains calm and balanced.
Trend signal
The Gentle Exfoliating Cleanser trend is a breakout market signal, demonstrating significant consumer demand for gentle yet effective skincare with over 1 million views and strong engagement, driven by a desire for glow-boosting exfoliation without irritation.
Observed price range
AUD 4.74–57.99
Brands in this theme
Alpha-H, Cetaphil, Mecca Cosmetica
Why it is trending
- Consumers are seeking the glow-boosting benefits of exfoliation but are wary of the potential for irritation from harsh scrubs. - The rise of 'skinimalism' favors multi-tasking products like an exfoliating cleanser. - These gentle formulations are suitable for daily use on a wider range of skin types, including sensitive skin.