Cleanser · AU
Hydrating Serum Cleanser
- Hydrating serum cleansers are formulated with a high concentration of hydrating ingredients typically found in serums, such as hyaluronic acid, glycerin, and squalane. - These cleansers have a milky, creamy, or gel-like texture that effectively cleanses the skin while delivering a boost of moisture. - The goal is to leave the skin feeling clean, soft, and plump, rather than tight or dry.
Trend signal
The Hydrating Serum Cleanser is experiencing breakout demand, evidenced by a TikTok video reaching over 767,000 views with strong engagement, indicating broad consumer interest driven by the persistent "glass skin" trend and a desire for hydrating skincare.
Observed price range
AUD 7–54.76
Brands in this theme
Go-To Skincare, esmi Skin Minerals, Bangn Body
Why it is trending
- The "glass skin" trend, which emphasizes a dewy, hydrated complexion, continues to be popular in Australia. - Consumers understand that hydration is key to healthy-looking skin and are looking for this benefit in every step of their routine, starting with their cleanser. - These formulas are particularly appealing to those with dry or mature skin.