Face Gel · AU
Multi-Purpose Gel Primer
- Multi-Purpose Gel Primers are hybrid products that bridge the gap between skincare and makeup. - These lightweight gels provide a boost of hydration while creating a smooth, even canvas for foundation application. - They often contain skin-loving ingredients like hyaluronic acid that plump the skin and help makeup last longer. - The gel texture feels refreshing and absorbs quickly, without leaving a greasy residue.
Trend signal
The Multi-Purpose Gel Primer is a breakout market signal, driven by the skinimalism trend and a desire for streamlined, hydrating beauty routines, evidenced by a TikTok video achieving over 17.5 million views and 474,000 likes, far exceeding the creator's follower count.
Observed price range
AUD 12.49–63
Brands in this theme
Milk Makeup, Giorgio Armani, Charlotte Tilbury
Why it is trending
- The "skinimalism" trend streamlines beauty routines by combining two steps into one. - A lightweight primer that hydrates without adding oiliness is highly desirable for comfortable, long-lasting makeup wear. - The growing "skinification" of makeup, where cosmetic products are infused with skincare benefits, fuels their popularity.