Foundation · US
Serum-Infused Foundation
- Serum-infused foundations are hybrid products that merge the coverage of a foundation with the potent benefits of a skincare serum. - These innovative formulas are packed with active ingredients like hyaluronic acid, niacinamide, and peptides, offering long-term skin improvement. - The texture is typically lightweight and fluid, providing buildable, radiant coverage that enhances the skin's natural texture.
Trend signal
The "skinification" of makeup is driving significant consumer interest in serum-infused foundations, evidenced by strong cross-platform engagement with over 167,000 views and 10,000 likes on key content.
Observed price range
USD 4.5–55
Brands in this theme
Ilia, Clinique, Haus Labs by Lady Gaga
Why it is trending
- The "skinification" of makeup is driving this trend, as consumers seek multi-functional products that simplify their routines. - There is a strong demand for makeup that not only beautifies but also actively cares for the skin. - These foundations provide a healthy, "lit-from-within" glow that aligns with the minimalist "clean girl" aesthetic.