Foundation · PH
Skincare-Hybrid Foundation
- The line between skincare and makeup continues to blur with this trend, often called "skinification." - These foundations are formulated with active skincare ingredients that offer long-term benefits. - Common ingredients include hyaluronic acid for hydration, niacinamide to brighten skin and control oil, Centella Asiatica to soothe, and antioxidants to protect the skin. - Many also come with built-in SPF and blue light protection, making them multi-functional products.
Trend signal
The Skincare-Hybrid Foundation trend is gaining significant traction, driven by consumers seeking multi-benefit products that simplify routines and offer skin-enhancing properties, as evidenced by strong reach on social platforms.
Observed price range
PHP 25–289
Brands in this theme
NARS, Happy Skin, Clinique
Why it is trending
- Consumers are more educated about ingredients and are looking for makeup that not only covers but also cares for their skin. - A skincare-hybrid foundation simplifies routines by combining the benefits of a serum, moisturizer, sunscreen, and foundation in one. - This appeals to the practical Filipino consumer who wants value and efficacy from their products.