Foundation · BR
Soft Matte Foundation
- The soft matte finish is a modern take on the traditional matte foundation. - It offers a shine-free, or "velvet", finish while maintaining a lightweight and comfortable feel. - These foundations control oil and minimize the appearance of pores but are formulated to avoid a flat or cakey look. - The result is a smooth, polished, and natural-looking complexion.
Trend signal
The Soft Matte Foundation trend is gaining significant traction in Brazil, driven by its practical benefits for combination/oily skin in a warm climate and a modern preference for natural finishes, as evidenced by strong reach on social platforms.
Observed price range
BRL 12.6–319.9
Brands in this theme
Vult, Payot, Bruna Tavares
Why it is trending
- This trend caters to the significant portion of the Brazilian market with combination to oily skin. - It offers a practical solution for the country's warm and humid climate. - It provides the longevity and oil control desired by many, but with a more sophisticated and skin-like finish. - The finish aligns with the modern preference for more natural-looking makeup.