Foundation · PH
Soft Matte Foundation
- The matte foundation trend has evolved into a "soft matte" or "velvety matte" finish. - These modern foundations control oil and shine while providing a smooth, pore-blurring effect without looking flat or cakey. - They often contain hydrating ingredients to ensure comfort and a more natural appearance. - This finish offers a refined, polished look that lasts all day.
Trend signal
Filipino consumers are actively seeking long-lasting, shine-free makeup solutions, with soft matte foundation trends driving significant engagement and reach on social platforms.
Observed price range
PHP 45–390
Brands in this theme
Fenty Beauty, NARS, Strokes Beauty Lab
Why it is trending
- Given the country's high humidity and heat, oil control is a primary concern for many Filipino consumers. - A soft matte finish provides a long-lasting, shine-free look that is perfect for oily to combination skin types. - The finish is essential for special events or long workdays. - The new, non-drying formulations make the matte look more accessible and comfortable for a wider range of skin types.