Foundation · MX
Velvet Matte Foundation
- A modern interpretation of matte, this trend focuses on a soft, velvety finish rather than a dry, flat look. - These foundations offer medium, buildable coverage that unifies the complexion while allowing for a subtle, natural-looking dimension. - The new generation of matte formulas is designed to be comfortable and long-wearing without feeling heavy or cakey. - This finish provides a sophisticated and polished look.
Trend signal
The demand for sophisticated, long-lasting makeup finishes is driving the velvet matte trend, offering a comfortable, refined alternative to high-shine looks, with parallel momentum in soft and hyper matte lip textures.
Observed price range
MXN 143–1440.1
Brands in this theme
Dior, Fenty Beauty, Maybelline
Why it is trending
- There is a demand for a more refined, long-lasting finish, especially for evening wear or professional settings. - The velvet matte trend offers a sophisticated alternative to the high-shine look. - It provides excellent staying power without sacrificing comfort. - This trend is also seeing a parallel in lipstick, with "soft mate" and "hyper matte" textures gaining traction.