Cosmetics · PH

Skincare trends

The Philippine skincare market is poised for significant growth, with projections indicating a substantial increase in value by 2026. This expansion is largely driven by a consumer shift towards "clean" and sustainable beauty, with a growing preference for products with simpler, natural, and non-toxic ingredients. The trend of "skinimalism," or a minimalist approach to skincare, is also gaining significant traction, as consumers opt for fewer, yet more effective and often multi-purpose products. Consequently, there is a heightened focus on potent and scientifically-backed active ingredients like niacinamide, hyaluronic acid, retinol, and vitamin C to address specific concerns such as acne, signs of aging, and hyperpigmentation. The desire for a radiant, "glass skin" complexion remains a dominant influence, fueling the popularity of brightening serums and essences. Furthermore, the market is seeing an emergence of tech-infused and personalized skincare solutions, offering customized routines and advanced formulations. Local and international brands, including those founded by celebrities, are actively catering to these evolving consumer demands.