The Return of the Visible Thong
A direct nod to Y2K fashion, this trend sees the thong making a deliberate and visible appearance as part of an outfit.
For the upcoming Fall/Winter 2025-2026 season in the US market, the thong category is defined by a blend of comfort, sustainability, and bold self-expression. The overarching trend is a move away from purely functional, hidden underwear towards pieces that are both comfortable for everyday wear and stylish enough to be a deliberate part of an outfit. This shift reflects a broader change in consumer priorities, where intimate apparel is increasingly seen as an extension of personal style and well-being, rather than a mere necessity. Key stylistic trends include the continued dominance of high-waisted silhouettes that offer both a flattering fit and a sense of security, often crafted from seamless and soft, breathable fabrics like modal, organic cotton, and recycled materials. This focus on all-day comfort is paramount. Simultaneously, there is a resurgence of more daring styles, including the G-string and visible thong details, echoing 90s and Y2K nostalgia. Lace remains a perennial favorite, but it is being modernized with intricate, gothic-inspired designs and bold, jewel-toned colors like burgundy and emerald green, moving it from delicate to expressive. The market is also heavily influenced by macro trends such as the 'underwear as outerwear' movement, where thong lines and bodysuits are intentionally revealed as a fashion statement. Inclusivity is a major driver, with leading brands offering a wide range of sizes and 'nude' shades to cater to all body types and skin tones. Furthermore, sustainability is at the forefront, with a growing consumer demand for eco-friendly materials and ethical production practices, compelling brands to be more transparent about their supply chains.
Products in this theme
Faux Hair Micro String Thong
A controversial but sold-out product that perfectly embodies The Return of the Visible Thong with a provocative twist, generating significant media buzz.
Savage Not Sorry Lace Strappy Thong
This piece aligns with The 'New Sexy' Lace & Mesh theme, featuring intricate lace and strappy details in bold colorways.
Core Microfiber High-Leg Thong
Represents The Comfort-First Thong with its focus on a comfortable fit and a variety of vibrant colors, while the high-leg cut adds a touch of modern style.
Le Stretch Micro V-String
A minimalist design that aligns with both The Comfort-First Thong and The Return of the Visible Thong, offering a barely-there feel and a silhouette perfect for peeking out of low-rise styles.
Trendy Brands
SKIMS
A solutions-oriented brand founded by Kim Kardashian, known for its focus on comfort, inclusive sizing, and body-positive shapewear and underwear.
Savage X Fenty
Rihanna's lingerie brand celebrated for its bold, expressive designs, wide range of sizes, and celebration of confidence and inclusivity.
Parade
A modern underwear brand focused on sustainability, expressive colors, and comfortable, size-inclusive designs for a younger demographic.
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